OUR METHOD

4 pillars for
a solid architecture.

The Revenue Experience System™ is our proprietary framework designed to turn operational chaos into a manageable revenue engine.

AlignmentTechnologyPerformanceEnablement
"Healthy growth is never an accident; it is the result of a system built to last and encourage adoption."
Audit my system

The Revenue Experience System™

We never intervene at random. We follow a logical order to guarantee the stability of the structure.

01

Alignment

Before touching tools, we align people. We break silos between Marketing, Sales, and CS to create a single Revenue team with shared goals.

KEY DELIVERABLES

Lifecycle map

Clear visualization of the customer journey and friction points.

Handover protocols & SLAs

Strict rules for team handoffs (no more gray areas).

Data dictionary (key KPIs)

Shared definitions across the company to protect data integrity.

02

Technology

We build a connected, streamlined stack. No gas factory. Just the right tools, connected at the right time to serve the process.

KEY DELIVERABLES

Stack audit & cleanup

Clear technical debt and remove redundant tools.

Scalable data architecture (core model)

CRM structure ready for multi-segment and hyper-growth.

Enrichment & automated routing

Mechanisms to deliver the right info to the right rep at the right time.

03

Performance

You can’t steer what you don’t measure. We align indicators and incentives (comp) with your strategic goals.

KEY DELIVERABLES

Executive & investor dashboards

Macro views for strategic steering (CAC, LTV, churn) and financial reporting.

Comp plans

Variable plans that shape behavior toward real value.

Forecast reliability

Routines to move from guesswork to a reliable forecast (+/- 10%).

04

Enablement

The best system is useless if it isn’t used. We train, coach, and document to ensure lasting adoption.

KEY DELIVERABLES

Execution playbooks

Practical guides (Sales & Ops) to standardize ways of working.

Sustainable technical documentation

A complete wiki so knowledge isn’t trapped in individuals.

CRM onboarding routines

Training paths that make new hires productive fast.

Our scope

We operate across the full revenue value chain.

AcquisitionExpansionNewCustomerMQLSQLSQOACTIVEUPSELLCROSS-SELLDEMANDGENERATIONQUALIFICATIONNEGOTIATIONONBOARDINGADOPTIONIMPACT

Some examples of activities

Revenue generation

  • Lead gen & scoring
  • Pipeline management
  • Account-based marketing

Architecture & data

  • CRM setup (HubSpot/SFDC)
  • Data quality & enrichment
  • Integrations & stack

Steering & performance

  • Forecasting & reporting
  • Comp plan
  • Territory planning

Customer success & expansion

  • Churn management & health score
  • Upsell & cross-sell routines
  • Onboarding & CS Ops strategy

Sales enablement

  • Playbooks & sales methodology
  • Onboarding & continuous training
  • Sales content & tool adoption

Governance & strategy

  • Go-to-market strategy review
  • Revenue planning & board reporting
  • Revenue management & leadership

Ready to stop the patchwork?

Our method is the result of 10 years of experience in top-performing scale-ups (TheFork, Spendesk, Yousign, Qonto, etc.).